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Crystal King

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6748 Edelweiss

The Story:

Tradition, purity, character.  These features have been deeply rooted in the DNA of Swarovski ever since it was first established in 1895.  They are also qualities it shares with the most precious and rare yet best-know flower of the Alps: the Edelweiss.  For this reason the company chose the Alpine edelweiss as its first corporate logo - and kept it for almost a century.  Now celebrating its 120th anniversary, Swarovski presents the Edelweiss Family as a tribute to the company's Tyrolean home, with its rich culture and breathtaking surroundings.  The stunning crystal reinterpretation of the iconic flower symbolizes the importance of origin in an increasingly globalized world, as well as the beauty that awaits those who dare to climb the highest mountains.